Privacy Policy for New Betting Sites UK

Last updated: June 2025

This policy explains how New Betting Sites UK collects, uses, and protects your personal data. We follow the UK GDPR framework, overseen by the Information Commissioner’s Office (ICO). Please read this carefully so you understand your rights.

Who We Are

New Betting Sites UK is an independent betting review website based in the United Kingdom. We publish editorial content about bookmakers, odds, and promotions. We do not operate a bookmaker or accept bets ourselves.

For any data-related questions, contact us at: [email protected]

What Data We Collect

We collect a small amount of data to keep the site running properly. Below is a clear breakdown of what we gather and why.

Cookies and Browsing Data

Cookies are small text files stored on your device when you visit our site. We use both first-party and third-party cookies. These help us understand how you use the site and improve our content.

  • Essential cookies: Required for basic site functions, such as remembering your cookie preferences.
  • Analytics cookies: Used to track page views, session duration, and traffic sources.
  • Affiliate cookies: Set when you click a link to a bookmaker partner. These track referrals for commission purposes.

Google Analytics

Google Analytics collects anonymised data about how visitors use our site. This includes pages visited, time on site, and device type. We use this data only to improve our editorial content and site performance.

Google may process this data on servers outside the UK. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

Contact Form Submissions

If you contact us via our contact form, we collect your name and email address. We use this information only to respond to your query. We do not add you to any mailing list without your explicit consent.

Affiliate Links and Your Data

Some links on this site are affiliate links. This means we may earn a commission if you click through and register with a bookmaker. Clicking an affiliate link may set a tracking cookie on your device, so the bookmaker can attribute your visit to us.

We do not share your personal details with affiliate partners. The cookie records only that you arrived via our site. You can block these cookies in your browser settings at any time.

How We Use Your Data

We use the data we collect for three main purposes. First, to analyse site traffic and improve our content. Second, to respond to your direct enquiries. Third, to track affiliate referrals for commission reporting.

We do not sell your personal data to any third party. We do not use your data for automated decision-making or profiling.

Third-Party Sharing

We share limited data with the following third parties:

  • Google Analytics: Anonymised traffic data, as described above.
  • Affiliate networks: Cookie-based referral data only. No personally identifiable information is shared.
  • Hosting providers: Your IP address may be logged by our web host for security purposes.

We do not share your name, email address, or any contact form data with third parties.

Your Rights Under UK GDPR

Under UK GDPR, you have clear rights over your personal data. You can exercise any of these rights by contacting us at [email protected]. We will respond within 30 days.

  • Right of access: You can request a copy of the data we hold about you.
  • Right to deletion: You can ask us to delete your personal data. We will do so unless we have a legal obligation to retain it.
  • Right to rectification: You can ask us to correct any inaccurate data we hold.
  • Right to object: You can object to how we process your data at any time.
  • Right to opt out: You can withdraw consent for cookies or analytics tracking at any time.

If you are unhappy with how we handle your data, you have the right to complain to the ICO. Visit ico.org.uk for details.

Cookie Consent

When you first visit our site, you will see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or manage your preferences individually. You can change your cookie settings at any time via the cookie preferences link in our site footer.

Essential cookies cannot be disabled, as they are required for the site to function. All other cookies are optional.

Data Retention

We keep contact form data for up to 12 months after your last enquiry. Analytics data is retained for 26 months, in line with Google Analytics default settings. Affiliate cookie data is typically retained for 30 days, depending on the bookmaker partner.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date at the top. We recommend you check this page periodically.

Continued use of our site after any changes means you accept the updated policy.

Contact Us

For any questions about this privacy policy or your personal data, contact us at: [email protected]